© NATION 1 / HARPER MACLEOD 2007
E-MAIL MARKETING
E-mail marketing has evolved and must be managed effectively to produce results. Spam filters make sending e-mails harder than ever, and content is paramount, as the volume of e-mails received means that content has to be focused and relevant. Building up contact profiles over time, followed by targeted, sales focused messages is vital to the success of e-mail marketing.
PODCASTING
Think of podcasting as a TV or radio show on the internet. Whenever you turn your computer on, it will check to see if the next episode of a Podcast has been released - if it has, it will be downloaded automatically! This can be a powerful tool for any business and is a good way to keep in contact with customers and contacts.
VIRAL
Viral marketing refers to the idea that people will pass on and share interesting and entertaining content. This is primarily done via e-mail and can be in written text, imagery or video format. It can also be easily tracked and recorded to measure effectiveness.
ONLINE PR & BLOGS
The boom of the blog has crossed over to the business marketplace, and can be a highly successful way of increasing brand awareness. It can be done through various media, and if the copy is written well, it can be a good way of influencing views or educating potential clients.
ONLINE ADVERTISING AND PAY PER CLICK ADVERTISING
Online advertising covers a number of areas, from pay per click to banner advertising. It is a valuable way to launch or increase brand awareness, and if researched successfully, can be very cost efficient. Pay per click advertising allows you to monitor the effectiveness of your online advertising by keeping record of the number of people who click your sponsored search engine ad. It can be an effective and productive investment, and a clever addition to any campaign.
SMS MARKETING
This is a highly interactive marketing tool. Why not buy a shortcode number such as 80097 and use it to build a database of interested clients; add an SMS function to your website, thanking a customer for their purchase; or run an SMS based competition?
AFFILIATE MARKETING
Affiliate marketing is a method of creating alliances with support companies and providing a source of additional income. It often proves to be an exceptionally beneficial arrangement for all parties and is an innovative way to conduct elements of your campaign.
Online advertising covers a number of areas, from pay per click to banner advertising. It is a valuable way to launch or increase brand awareness, and if researched successfully, can be very cost efficient. Pay per click advertising allows you to monitor the effectiveness of your online advertising by keeping record of the number of people who click your sponsored search engine ad. It can be an effective and productive investment, and a clever addition to any campaign.
SMS MARKETING
This is a highly interactive marketing tool. Why not buy a shortcode number such as 80097 and use it to build a database of interested clients; add an SMS function to your website, thanking a customer for their purchase; or run an SMS based competition?
AFFILIATE MARKETING
Affiliate marketing is a method of creating alliances with support companies and providing a source of additional income. It often proves to be an exceptionally beneficial arrangement for all parties and is an innovative way to conduct elements of your campaign.
